Customized takeaway app
Farm’s Kitchen is running strong.
Farm’s Kitchen not only has a point-of-sale system from Shopbox but was also among the first Shopbox customers to get their own customized takeaway app. Today, their app has over 3,000 downloads and 2/3 of the total sales are generated through the app.
When we visit Steffen and his wife Farm in the restaurant, he tells us that the app has reduced the number of drop-ins, as their customers have been good at taking the app to heart and, therefore, order through the app rather than visiting spontaneously up in the restaurant. This has helped ease some of the pressure – Farm’s Kitchen is already substantial. Therefore, many of their customers, who previously came in directly from the street, have experienced a long wait, but now that they order in the app, customers know exactly when they should come and collect their food.
Notify customers of delays via the app
When it’s extra busy, Farm’s Kitchen can notify customers of delays via the app so they don’t arrive at the restaurant in vain, which is more convenient for all parties.
But that is not the only advantage of having your takeaway app; Steffen points out that, via the app, they now have the option to report that certain dishes are sold out, which they could not do before.
In addition, Steffen sees it as a great advantage that, as a restaurant owner, you have full control over your activities and are not dependent on third-party suppliers. He points out, among other things, the high fees that he saves by having his own takeaway app.
"2/3 of all our sales come through our takeaway app from Shopbox"
- Steffen Weise
CEO, Farm's Kitchen
“We have always been looking to get our app, but with many other providers it is not your appyou lie under their portal and give far too high percentages. I want my very own – just like we got from you.”
A scalable (and easy) point of sale solution
When Steffen had to find the right point of sale system for the restaurant opening in Glostrup, the most important parameter was that the solution had to be scalable: “One of the reasons why we chose Shopbox at the time was because we have built our concept around the fact that it must be scalable so that the system can keep up if we want to open new departments.”
Steffen also says that it was Alfa Omega that their point of sale system was able to collect all orders in one place and, therefore, had to be able to handle both drop-ins, online orders, and telephone orders. That’s why Steffen chose Shopbox’s point-of-sale solution, as it met his requirements and wishes.
Farm’s Kitchen achieves savings on staffing in the restaurant
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But it’s one thing to have a point-of-sale system that collects all orders in one place and can grow with the business; another thing is ease of use.
Steffen says that the Shopbox point-of-sale system is straightforward to navigate and compares the cash register system to iPhones, which most of us know how to use. Therefore, he finds that it is relatively quick to introduce new employees to the system.
Steffen further explains that Farm’s Kitchen has been able to save on staffing because the point-of-sale system is so simple to operate that the kitchen staff can actually handle the last evening hours before closing time alone. We end the visit to Farm’s Kitchen with the impression that Steffen and his wife are quite satisfied with their point-of-sale system and takeaway app.
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