The TikTok app: A pathway to grow your business

Yes, TikTok is all the rage, and yes, your business can also benefit from riding the wave. TikTok was launched in 2016 by the Chinese tech company ByteDance. In 2017, the TikTok app was released to markets outside of China, and since then, its growth has been remarkable. Today, TikTok is present in 150 markets, and has over 1 billion active monthly users, with users spending an average of 52 minutes on the app daily. It was also the most downloaded app globally in 2020. There’s no doubt that TikTok holds enormous potential.

But why should your business be on TikTok? Isn’t it enough to just use the app as a private person for entertainment? The answer is no, and here we’ll explain why.

Reach, Reach, Reach

Thanks to TikTok’s structure and algorithm, you have the chance to reach an incredible number of users with just one video, even if your follower count is low. This is because the app's core is the 'For You' page - a discovery feed where the algorithm determines what you see based on the content it thinks you’ll enjoy.

TikTok offers a unique opportunity for high exposure without requiring you to spend money. The most important factor to achieve a wide reach is ensuring the algorithm selects your content to expose to a large audience. Here are some tips to help you maximize your reach:

🎵 Use popular sounds and songs

Music and sound are at the heart of all content on TikTok. Choosing the right song can be the primary reason your videos go viral.

🚀 Jump on trends

Trends are the backbone of TikTok’s existence and popularity. Don’t hesitate to dive into what might seem like a silly challenge or choreography - it’s part of the fun and the platform’s culture.

🎬 Keep your videos short

TikTok evaluates the quality of your video based on the average watch time relative to its full length. With shorter videos, you’re more likely to achieve higher watch times.

Reach a large and growing audience

With more than 1 billion active monthly users, TikTok offers tremendous potential for reaching countless potential customers. As a business, you can leverage this in numerous ways, whether for branding purposes or driving traffic to your website. Moreover, TikTok is growing rapidly, with its user base expanding faster than on other social platforms.

Do you want to reach Generation Z?

If your product targets young people aged 16–24, TikTok is an ideal platform to connect with your audience. This age group accounts for 41% of the total user base. Over time, this distribution will naturally shift as older generations join the platform. Even if your product isn’t specifically aimed at Generation Z, there’s still a strong case for establishing a solid presence on TikTok. It’s worth remembering that younger individuals can significantly influence household purchases and are often actively involved in the decision-making process.

Danish businesses join the trend

It took some time for Danish companies to jump on the bandwagon and recognize the many advantages TikTok offers. However, a clear shift has emerged over the past year. Today, major Danish brands like Bronuts, Cult, Meny, Lunar, Normal, and Søstrene Grene are active on TikTok. Regardless, there are significant benefits to establishing a presence on TikTok before your competitors do. The more competitors you have on the platform, the harder it will be to stand out and the more expensive it will be to advertise. So, the sooner you get started, the stronger a position you can establish on the platform.

Latest news: TikTok Shopping

TikTok is constantly evolving, and there’s no doubt that the platform is here to stay. Most recently, TikTok announced a partnership with Shopify, enabling businesses to create a TikTok Shopping experience similar to what we see on Instagram. This partnership is currently being piloted in Canada, the U.S., and the U.K., meaning the feature isn’t yet available in other markets. However, once TikTok Shopping launches in Denmark, it will be a significant advantage for businesses operating webshops through Shopify, as it allows products to be sold directly within the TikTok app. Shopbox’s cash register system also integrates with Shopify webshops, ensuring all payments are managed in one place.

Get started with the TikTok app

Navigating TikTok's video universe can feel overwhelming at first. To help you and your business get started, we’ve compiled a list of tips:

1️⃣ Create a TikTok Business account

When you sign up for TikTok, you’ll automatically have a personal account. However, switching to a TikTok Business account unlocks additional features. For instance, you can add a direct link to your website on your profile, making it easier to drive traffic.

2️⃣ Stay true to the platform

TikTok is an entertainment app where humour reigns supreme. Most users spend time on the app for laughs or lighthearted content. Create your videos with this in mind to appeal to both your audience’s and the algorithm’s preferences.

3️⃣ Unleash your business's creative side

While your content should have entertainment value, it’s also a space to experiment. Use TikTok as an opportunity to showcase your business’s creative - and maybe even quirky - side.