Business owners: mobile purchases are becoming the preferred shopping method

The Confederation of Danish Industry (DI) has announced that mobile purchases are set to become the preferred shopping method. But why is that? And how far has Denmark come with this trend compared to other countries? Read all about the concept of m-commerce (mobile commerce) and get practical tips on implementing this trend in your store here.

From e-commerce to m-commerce

E-commerce, step aside. A new player is dominating the market—and it’s here to stay. 

But let’s start the story from the beginning.

E-commerce refers to online shopping via a PC through webshops. Just a few years ago, it was the newest addition alongside physical stores—and Danish businesses quickly embraced the trend as a great way to boost sales. Then came the surge in smartphone sales.

“Mobile commerce accounts for 55% of total global e-commerce”.

By 2020, 90% of Danes owned a smartphone. As screens and devices have become larger and more user-friendly, navigating a smartphone is now seamless and intuitive. This wasn’t always the case; when phones were smaller, having access to a PC was essential for reading the news or shopping online. 

This evolution has significantly influenced our purchasing habits. Today, a large portion of the population prefers making purchases via their phones, either in a browser or through apps. This concept, known as m-commerce, is here to stay. 

According to Euromonitor, mobile commerce now accounts for 55% of total global e-commerce - a significant share. Denmark is following the trend, with m-commerce usage increasing by 22% since 2015. In the Nordic region, only Sweden surpasses Denmark, with a 30% rise in mobile commerce usage. These figures demonstrate that the concept is gaining traction—not just in Denmark but worldwide. For businesses with international ambitions, adopting m-commerce now could be a strategic advantage. 

The statistic is interesting and reveals that France is the European country with the lowest adoption of m-commerce—a surprising fact considering their strong position in retail design.

The extent of m-commerce adoption varies from country to country. However, one thing is clear: the use of mobile commerce is on the rise everywhere. 

How can you, as a business owner, get started with m-commerce?

To embrace m-commerce, you'll need to develop an app-based store or a mobile-friendly webshop. There are plenty of solutions available, but it’s crucial to choose a provider that meets your specific needs. 

“Since 2015, the use of m-commerce in Denmark has increased by 22%".

Here are 3 tips from us to help you find the right app store provider:

💡 When creating a webshop or app-based store, you must ensure transaction permissions are in place to maintain proper security. Choosing a provider that complies with regulations is essential to avoid running into issues with the authorities. 

📲 It’s advantageous to select a provider that integrates your platforms with your cash register system. When your webshop syncs with your physical store and register system, you can avoid unnecessary double work as transactions are automatically recorded across all your devices.

💻 Choose a provider that designs an app accessible via a browser. This way, you can cover both the m-commerce and e-commerce trends, ensuring you never miss out on a sale.

At Shopbox, we also develop app-based stores and digital menus, all with the required certifications. We can synchronize your platforms and ensure your app functions in a browser, accessible from both mobile devices and PCs. With us, you can create a custom app-based store in your brand's name, colors, and logo, reflecting your unique identity.

Contact us today for an obligation-free offer at +45 3113 1515.