CRM

What is CRM?

Customer Relationship Management (CRM) is a technology for managing all your company's relationships and interactions with current and potential customers. It helps businesses stay connected to customers, streamline processes, and improve profitability.

Core Functions of CRM

CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.

Benefits of Implementing CRM

The primary goal of CRM systems is to integrate and automate sales, marketing, and customer support. Therefore, a CRM system is more than just a means to an end; it's a way to manage the company's relationships with customers effectively, helping to provide a better customer experience, which can lead to increased customer satisfaction and loyalty, and ultimately, improved sales and profitability.