Why is it important to sell gift cards?
As we approach the summer holidays, many people are hoping for gift cards to buy new summer clothes, which means, as a store owner, you have great opportunities to boost sales.
During the COVID-19 pandemic, many customers avoided shopping in physical stores, and this has affected the bottom line for most businesses. But this can be corrected, and there are good solutions! One way you can help yourself is by boosting the sale of gift cards and bringing in cash right now. Selling gift cards automatically creates more traffic in your store, giving you the chance to generate additional sales. Several studies show that people tend to spend more than the value of the gift card, as it is often seen as a discount. Customers with a gift card for your store are also 2.5 times more likely to purchase items at full price.
So why not get started right away? Here are 5 great tips to increase your gift card sales.
5 tips to increase your gift card sales
1. Sell your gift cards with discounts
A good method to boost your gift card sales can be to sell them with a specific discount. For example, offer a 15% discount on your gift cards, which will make your customers more likely to purchase them.
2. Ask for support from your loyal customers
Due to the COVID-19 situation, most store owners had a tough 2020, and it’s evident in the sales. It can help to be open and honest about this issue with your customers. Ask for their support and let them know that they can help you and your business by purchasing a gift card from you.
3. Avoid hassle and make it easy for the customer to buy a gift card
The easier it is to buy a gift card from you, the more gift cards you will sell. Offer your customers several ways to purchase gift cards, whether it’s in-store, online, or via email. If you already are a Shopbox customer, you can add a gift card feature, allowing you to issue gift cards directly from the printer in-store or send them digitally via email or SMS.
4. Advertise your gift card sales
Don’t hesitate to advertise your gift card sales. Make sure your customers know where and how they can buy gift cards, and consider including it in your newsletter.
5. Hold competitions
Run competitions in-store or on social media and give away gift cards to your store. This way, you generate greater awareness and interest in your gift cards and, of course, in your store.