Our Vision

Why we made Shopbox

Christian Zigler

Christian Zigler

Christian Zigler is both the founder and chairman of Shopbox. With a strong history of successful entrepreneurial ventures behind him, Christian has an eye for spotting and developing talent, while his in-depth knowledge of the payments industry makes him an expert in the field.


A word from our founder and chairman, Christian Zigler

Imagine that you could predict the turnover of your restaurant on a given day, week, or month. Imagine that you could know in advance how many staff members you need tomorrow to meet the demand. Imagine that you could order your products directly from your distributor, and when the day was over, you could end the day and balance your accounts with your bank immediately.

All of this will one day be possible with Shopbox, and it is because of this that we get out of bed every morning and love what we do.

Technology is advancing so quickly today that it is completely impossible to avoid it if you want to run a business. Whether it’s a website, a WiFi network, receiving payments or sending daily reports to an accountant, you cannot avoid the internet. However, it has become way too complicated to run a business today. You need a cash-register, an employee system, a website and a booking system, just to name a few of the basic requirements. We see two main problems with this model – it costs a fortune, and because you use a variety of different systems, data on your customers is lost because none of the systems communicate very well with each other. Without insight into the relationship between customers, employees and inventory stock, it’s a challenge to grow your business. However, if you capture data at all these points, there will be countless opportunities to take advantage of the data to grow your business, and focus on what really drives you as a business owner.

In 2011, we sat down to think about the possibility of creating a single app that would handle the most crucial aspects of running a business, including the cash-register, an inventory system, an employee database and, of course, a customer loyalty club. It turned out to be a very ambitious project, but this is still the vision today. One day, we will have a revolutionary product that will help businesses all over the world. We know it can be done, which is why we have re-invested every single dollar earned back in to the project. Today we are about 25 full-time employees, where half are developers. Our customers include cafés, restaurants, kiosks, food trucks, smaller businesses, takeaway places and even Sweden’s biggest arena, Friends Arena in Stockholm.

In 2015, we were nominated by Wired Magazine to be the most visionary startup in POS for Hospitality in Europe. And in 2016, we were found to be “best in test” in a Danish investigation about modern POS systems. Luckily, it seems there are many who like what we are doing and believe in us and our vision for the future. We closely cooperate with strong, experienced companies like Microsoft, Apple, Nets, HP and all the leading producers of printers and other hardware that you need to run your business. We even have a financing option through Atea Finans, so you can get started without requiring too much of an investment. We are all entrepreneurs ourselves, and know what it means to start from the bottom. We’ve all been there ourselves.

“Our vision is to make you even better at running your business. We didn’t create Shopbox because we love administration, but because we want to get rid of it.”

Our idea is to offer one package which combines all the hardware components we believe that you need to run your business. You can also buy more advanced hardware, but our standard package should be able to cover the needs of most. Even when you expand and add more locations to your business.

Our vision is to make you even better at running your business. We didn’t create Shopbox because we love administration, but because we want to get rid of it. Who knows, there may even be an element of artificial intelligence in Shopbox one day. It all depends on the feedback we get from our customers, because it is our customers who are our number one priority – not us.

We hope that you want to help us on our journey. The more businesses that use Shopbox, the bigger an impact we can make.

Please enjoy our website,

Christian Zigler, Founder and Chairman of the board.

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