The fast-growing startup Shopbox has opened its doors in Stockholm, thanks to an investment by Tommy Jacobson and his new investment company Zenith. Shopbox will now make everyday life easier and more profitable for hundreds of small business owners in Sweden.

Shopbox is a revolutionary app, designed especially for shops and restaurants. The app includes everything small business owners need to run their company. Point of sale, financial and staff management, customer clubs, and webshops combine to make up one single app. Currently over 400 restaurants and small retailers use Shopbox, with that number steadily increasing.

If we were to sum up our USP in one word, it would be ‘simplicity’. Take an ordinary restaurant as an example. Before Shopbox, business owners would need several internal systems to manage orders and sales. Now they can use a single app for all of this. Our solution improves both employee well-being and the performance of the company.

— Christian Zigler, founder and CEO of Shopbox

Thanks to an investment of nearly 20 million SEK (£1.6 million, USD$2.4 million) from the investment company Zenith, Shopbox can now reach from Copenhagen to the world. Its first step is to establish itself on the Swedish market.

As a newly established investment company, this is an ideal investment for Zenith. The digitization of the service industry has been very slow and there is a huge need for simple solutions. We see that Shopbox will be driving a revolution in the industry. This is a trip Zenith would obviously like to be a part of.

— Tommy Jacobson, chairman of Zenith

Shopbox founder Christian Zigler has an extensive background as an entrepreneur in the Danish tech industry, including as founder of the content marketing platform Preview Networks which was sold in 2012. Since 2011, Zigler’s focus has been on developing Shopbox.

About Shopbox

One business – one app. Shopbox has everything that restaurant and retail entrepreneurs need to manage their business. Point of sale, loyalty programs, a webshop, and financial and personnel management systems are all in one intuitive app that allows owners to run their business from their mobile phones. The fast-growing startup company was founded in 2011 in the heart of Copenhagen and is made up of a dedicated team from a variety of countries. In 2016 the company opened an office in Stockholm to provide the Swedish market an innovative POS solution for users working in restaurants, shops, cafés, and arenas. Read more at

About Zenith Venture Capital

Zenith is a Swedish investment company founded in 2015. The company invests primarily in fintech and entertainment tech. Its largest holdings include Zound Industries, urb-it, Vionlabs, Shopbox, and Newstag. Tommy Jacobson is the principal owner and chairman of the company.

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Danish: Trendsonline and Børsen
Swedish: Dagens industri
International: Smashdig

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