The days are getting cooler, the nights are getting longer, and Roskilde Festival is starting to become a distant memory. Yes, summer is slowly coming to an end. And while we’ve still got a few more weeks of music festivals to look forward to, maybe it’s time to start thinking ahead to next year.
If you missed the opportunity to serve food at some of the major events in Denmark this summer, or you want to do more and bigger festivals next year, here are some of the reasons you should make every effort to get your food stand at Roskilde Festival in 2017.
1. The huge crowds
In 2016, the festival was sold out for the first time since 2009 – that means 130,000 people visited the festival grounds over eight days. That’s a lot of people you could potentially feed.
According to Roskilde’s information package for trade stalls, attendees spend an average of 2850 DKK throughout the course of the festival on food, drinks, and merchandise. Wouldn’t it be nice for your business to earn a piece of that?
2. Low crime
If you’re worried that huge crowds will lead to a higher potential for break-ins to your stall, don’t be. During the entire length of the festival, the crime rate is equal to what you would expect from one regular Friday night in the city of Roskilde. The laidback atmosphere and community feeling of the festival remind attendees to look out for one another.
3. Plenty of camping
Many festivals offer alternatives to camping, providing shuttles to nearby hotels or selling plenty of single-day tickets. At Roskilde Festival, however, the aim is for attendees to immerse themselves in an eight-day-long experience. That means single-day tickets are limited and music fans are encouraged to attend the whole festival. Camping is also a unique experience at Roskilde, with tents being set up long before the music even starts and pre-parties abound.
By staying on the festival grounds for longer, festival-goers are less inclined to go into the city looking for food. If your dishes are delicious enough, you may be seeing a lot of repeat customers over the eight days – and there’s no reason why locals shouldn’t continue to stop by your food shop once the festival is over and everyone is back in the city.
4. Support a non-profit
Roskilde Festival is a not-for-profit festival. Each year the organizers decide on which charities to support related to that year’s theme. In 2017 and 2018, Roskilde will be continuing its theme of equality.
As a food stand owner, you will be able to keep what you earn – selling items at the festival is a common way for local organizations to fundraise. But all profits from ticket sales are given to charities like Doctors Without Borders, Amnesty International, and the World Wildlife Fund. By selling at Roskilde Festival, you’re supporting an effort to improve the greater community.
If there’s a charity you’re particularly eager to endorse, you can submit your nomination on the Roskilde Festival website until 26 August 2016.
5. No food waste
Planning to serve thousands of people in a short amount of time can be difficult, and you may end up purchasing much more food than you need. Luckily, in keeping with its goal of sustainability, Roskilde Festival has found a solution to cut down on food waste at the event.
In 2015, the anti-food-waste organization Det Runde Bord collected 35 tonnes, or 85,000 meals, that were uneaten by festival attendees. Those leftover meals were then passed on to those who need them most – the homeless, poor, and others who cannot afford to feed themselves.
6. The music
When you purchase a food stall at Roskilde, you’re provided with at least four wristbands for you and your employees to enjoy the festival. And with recent headliners including Neil Young, the Red Hot Chili Peppers, Paul McCartney, the Rolling Stones, and Rihanna, you’re sure to find a show you’ll love.
Roskilde Festival is a great opportunity for you to market your food to thousands of easygoing music lovers. Food stall applications for 2017 open in October.
If you don’t think you’re ready for something as big as Roskilde, keep your eyes peeled for events coming up in your area. You can reach so many more new customers by going to where they are.