by Narothnee Jean-Pierre

Earlier this week we announced that our founder and CEO Christian Zigler won 2nd place at WIRED Retail Startup Stage in London, but just how difficult was the process to be selected at such a prestigious event?

The annual event features a main stage and startup stage where guests ranging from tech titans to aspiring newcomers are at the forefront of their respective industries, leading audiences beyond the innovative age of retail as seen today and into tomorrow. The startup stage is where 16 startups with nine minutes each, will enter a pitch battle to convince three judges that they should be given the closing time on the WIRED Retail 2015 main stage.

The journey to startup stage began after Christian submitted an application where a WIRED representative approached him and two to three months of challenging interviews ensued. Christian was able to succeed not only because of our great product, but also our vision to change the mPOS industry with our “One-Business-One-App” solution. Shopbox was selected, and the only point of sale solution out of 15 other startups representing the industry. The judges for the startup stage included Rowland Manthorpe, associate editor of WIRED, Bindi Karia, a startup expert, mentor and financier, and Cheyney Robinson, chief creative officer of Europe at IBM Interactive Experience.

While Shopbox was given second place, WIRED UK editor David Rowan approached Christian congratulating him on a great speech as well as the product showing his appreciation and belief in the Shopbox POS software.

Our participation in WIRED Retail provides a strong validation of our point of sale system, and deepens our commitment to revolutionizing the payment industry. We appreciate the opportunity to present at WIRED, and look forward to the new opportunities opening up in Europe and beyond.

Check out WIRED mentioning Shopbox here