For most people, Christmas is a busy time... and it's EXTRA busy for business owners. Not only do you have to take care of personal Christmas shopping, host Christmas lunch, celebrate Christmas, and organize New Year's, but you also have to make sure others want to shop for Christmas in your store, create Christmas campaigns, gift baskets, wrap gifts, and decorate the store for Christmas... (sigh).
It can take the breath away from most people. And as the cherry on top and the icing on the cake, the competition during Christmas is especially tough. So, how do you stand out from the competitors so that it's your store that makes the sales?
We’ve got the answer for you below + other great tips that can help you and your store get through Christmas successfully.
Read on below and get ready to boost your Christmas sales.
People love discounts. It feels great to get a good deal – how many times have you bought two things just to get the third one free? Discounts are inviting, so why not make sure to showcase your holiday discounts nicely and in a creative way?
This way, people can see your offers from the street, grab their attention, and ultimately get them inside your store.
You can choose to have a stall at a Christmas market or a popular location with other stalls where you can sell your products. It can be a smart way to reach a different clientele. You can buy a stall, and decorate it with signs, lights, and Christmas decorations so that it looks inviting and stands out from the crowd.
If you want a pop-up shop, you are not limited in terms of payment. If you want to accept a form of payment other than cash at your booth, mobile cash register solutions are available. For example, if you have a wireless terminal that you can take with you and a tablet-based cash register system, you can easily make sales outside of your physical store.
You can use your social media to create a lot of "buzz" around your store. If you already have many followers, you can hold a competition where people can win one of your products. This is always an effective way to create attention and interaction.
If you have a larger budget available and don’t have many followers, you can also try ads. With ads, you can define your target audience and reach many more people than if you made an organic post. It can be an effective tool for promoting a Christmas campaign.
Many families have a tradition of buying Christmas calendars to decorate their home in December. So why not join the calendar trend if it can increase your revenue? Depending on what you sell, you can create a physical Christmas calendar with your products. For example, if you sell chocolates, you can make a Christmas calendar with a piece of chocolate behind each door. It’s a creative and cozy way to increase your sales. And you can be sure that none of your competitors are doing the same!
If you want to pamper your regular customers even more, or attract more customers, a Christmas event could be a good idea. You could invite them to mulled wine and "æbleskiver" (Danish pancake balls) in connection with the launch of a new product, or something else that could attract people’s attention. This way, you get the chance to interact with your customers in a completely different way than you normally would.
Is there an idea here that you're already implementing in your store? Then you're well on your way to a successful Christmas sales season.
Note: If you want a hands-on option for offering campaigns and discounts, you can get a feature where you can create customer clubs, gift cards, etc., directly from your cash register system.
If you want to learn more about the feature, you can contact us here.